Promoting the ultimate staycation by the bay at DoubleTree Marjan Island

DoubleTree Resort in Marjan Island, Ras Al Khaimah is the best place to leave the city life far behind for a relaxing and invigorating family weekend holiday. With its rising popularity as one of the top weekend staycation destination in the country, DoubleTree was looking to launch a regional advertising campaign to highlight their offering with not only their tactical room rates and stay benefits but also their great location by the coastal bay.

Trivium developed a lifestyle-focused visual series that focused on the many holiday aspects of the resorts, promoted under a uniquely-coined title ‘Baycation’ cleverly combining the ‘staycation by the bay’ factor into one single-minded headline. The result was an exciting rollout of campaign communication in the form of print, outdoor and radio advertising, supported by strong digital advertising across social and lifestyle channels.