Brand awareness campaign to promote Emirates Hospitals group

Trivium won the Emirates Hospitals account by building a campaign that focused on a driving philosophy where ‘healthcare revolved around you’. This patient-centric concept was showcased in a series of adaptations that showed how patients themselves are the ultimate solution – they are the hope, the cure, the future – the focus was on YOU, the patient. The creatives featured inspiring visuals with a mix of stock imagery blended into on-site spaces within the hospitals. The campaign enjoyed year-long media exposure across print, radio, outdoor, digital and social spaces – in both English and Arabic languages.

Scope of work:
Communication strategy development, Mixed media advertising content development, Video and Radio communications, road-show brochures and pamphlet designs with print and delivery.