Itan Jewels is a specialist supplier of premium jewellery pieces to an impressive portfolio of luxury brands from around the world. As part of their marketing exercise and developing an advertising campaign to create better brand awareness, Itan saw this as an opportunity to pay rich tribute to their artisans and their craft by weaving an enchanting visual fairy tale that compared them to legends with no equals. The creative campaign was a mix of print and outdoor creative which was launched in three phases with a unique visual for each phase. The first visual saw the scene set in the rich landscapes of a discreet Hobbiton inspired village, where workmen laboured over their love in the form of a gigantic majestic bangle. The second visual saw deep into the ends of the sea where Atlantis comes alive as mermen who put together the pieces of what could be a precious treasure. The third looked into outer space, symbolic of their accurate and scientific techniques in jewellery design. The campaign was a collection of visual masterpieces, using 3D modelling and retouching wizardry, complete with poetic copywriting to tell a fable of the beauty of jewellery craftsmanship.