Al Bustan Rotana Advertising
The Blue Elephant at Al Bustan Rotana in Dubai is one of the city’s most popular Thai cuisine fine-dining restaurants. It recently launched its business lunch offers, targetting corporate diners from companies around the hotel. To promote this offer, Trivium developed an advertising and direct marketing campaign that cleverly tied in the Thai element with a business touch. The visual shows a closeup of a suit where the tie is clearly a silk motif design made of the Blue Elephant logo. The creative has been designed within the Rotana brand template and has been adapted to print media advertising, online advertising, flyers for distribution and electronic direct mailers.