Hilton’s ‘#myRAKday’ was an integrated campaign, developed by Trivium to promote Ras Al Khaimah as an ideal getaway destination, promising many leisure activities that need extended days to enjoy entirely. The destination promotion would in turn benefit Hilton’s 5 hotels in the emirate, all of which were strategically located to offer many of these activities for in-house guests. As part of the campaign, Trivium also provided creative support for radio advertising by scripting and producing 30 second commercial spots in English and Arabic.
The Dubai Mall
DSS 2012 Promotional Campaign
The campaign master creative was built on the theme of the London Olympics but the radio needed a concept that didn’t rely too heavily on this idea but something more direct and relevant to the radio audience. The script focused around a simple conversation between two ladies caught between a stampede of excited shoppers and clearly communicating the need for speed if you wanted to catch the best deals at the mall. The script was written in 3 different languages, catering to each audience in a different style. Scripting and production of these was managed by the team at Trivium.
Dubai Aquarium & Underwater Zoo
Paradise Island Launch Announcement
For the Paradise Island campaign, the Aquarium at The Dubai Mall was converted to resemble a tropical island, giving its customers an opportunity to enjoy an exotic holiday experience in the heart of the city. The script was simple and used sound effects and music to communicate this message, giving the listener a teaser of the kind of destination they could find themselves in if they visited the Aquarium. This bilingual campaign was scripted and produced by the team at Trivium.
Dubai Ice Rink
Mega Skate Promotional Campaign
The Mega Skate Session campaign was based around the expert skaters we all love to watch while at the Ice Rink. We found our own ‘Ice Man’ and caught him in conversation with an excited teenager with the message of the longer skating sessions made clear through simple dialogue. This bilingual campaign was scripted and produced by the team at Trivium.
World Fair Campaign
KidZania celebrated cultures from around the world with an exclusive World Fair at their park. To promote this event, the Agency developed a clever script and produced the English and Arabic spots featuring a conversation between a father and daughter and simple multi-language dialogues.
The Dubai Mall
Instagram Promotional Campaign
To promote The Dubai Mall Instagram page, Trivium developed a straightforward campaign, highlighting the competition mechanics and the grand prize that the mall visitors were likely to win.